Umbria may be less known then Tuscany but it is also a land of great landscapes, best kept medieval villages, top quality wines and specialties like extra virgin olive oil and truffles, chocolates and pasta to name a few!
It is also a region of very creative designers and internationally famous fashion brands. The region definitely makes an effort to protect its artisans and preserve their skills so that they won’t be lost. Tradition and an authentic way of life are key to the Umbrian people.
Sometimes I get asked to shoot for brands but often I have to decline due to a lack of time as I am so busy with weddings, but this time I managed to squeeze in a couple of hours to photograph for a project called “Secrets of Umbria”, these young and creative designers all have very unique products where traditions meet creativity to create contemporary and fashionable products.
Secrets of Umbria will be exhibiting during Venice Film Festival from 29th August to 9th September.